PR firms make London world capital of reputation laundering

British firms earning millions advising foreign regimes whose controversial activities may have stained their countries' images

• Read more on how British PR agencies are approached by different governments around the world

EXCERPT

It has a strong claim to be the world capital of everything from finance to design, but now London can add a new, more dubious distinction: it has become the reputation laundering destination of choice for foreign heads of state whose controversial activities may have stained their countries' public images.

An investigation by the Guardian has revealed that the capital's public relations firms are earning millions of pounds a year promoting foreign regimes with some of the world's worst human rights records, including Saudi Arabia, Rwanda, Kazakhstan and Sri Lanka.

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Reputation Laundering Made in Britain

WHY REPUTATION MANAGEMENT IS NOT REPUTATION LAUNDERING!


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Camelot Castle's owner claims bad TripAdvisor reviews are part of anti-Scientology campaign

Mr Mappin, who counts fellow Scientologists Tom Cruise and John Travolta as his friends, now wants the negative reviews removed from the website.

However, TripAdvisor has hit back at the claims saying that, of the 530 reviews of the Cornish hotel on its website, 195 rate it as ‘excellent’ compared to 146 who rate it as ‘terrible’.

TripAdvisor also claims that some hotel owners are hiring ‘reputation laundering’ firms to write positive reviews and improve their online profiles.